Content-to-Commerce Publishers Struggle, Outdoor Life Offers AI Fix
Outdoor Life's AI platform aims to solve content-to-commerce failures seen at Food52 and Hodinkee.
Adweek · 2m
Authentic Brands Group Hires Lark-Marie Antón
Authentic Brands Group appoints Lark-Marie Antón as chief communications officer ahead of 2027 IPO.
Adweek · 1m
AI Pushes Advertising Back to Physical World
AI shifts ad focus from digital to physical spaces as trust erodes online.
Adweek · 2m
Dear Media Hosts Push Brands to Create Authentic Partnerships
Podcast host Amanda Hirsch urges brands to ditch scripts for authentic creator partnerships.
Adweek · 1m
SAMY Buys Get Engaged in Nine-Figure Deal
Social agency SAMY acquires U.S. influencer firm Get Engaged for low nine-figure sum.
Adweek · 1m
Piers Morgan Uncensored Launches Paid Subscriptions
Piers Morgan's media company starts paid subscriptions to grow audience beyond YouTube.
Adweek · 1m
Morning Brew Buys Creator Media Brand
Morning Brew acquires Express Checkout to boost creator monetization.
Adweek · 1m
OpenWeb Enters Insolvency
Adtech firm OpenWeb, once valued at $1.5 billion, files for insolvency after cash crunch.
Adweek · 1m
Slow Ventures Backs 3 Creators in $64M Creator Fund
Slow Ventures invests $1.5m-$3m in niche creators for trust-driven growth.
Adweek · 2m
Condé Nast CEO Roger Lynch Departs for Mattel
Condé Nast CEO Roger Lynch leaves for Mattel after seven years.
Adweek · 1m
Shamrock Takes Majority Stake In Saylor
Shamrock Capital acquires majority stake in social agency Saylor, merging it with gaming firm Mutiny.
Adweek · 1m
Meta Launches Small Business AI Tool
Meta's new AI tool helps small businesses analyze sales and ads without extra costs.
Adweek · 1m
Arena Group Signs $1 Billion Deal with Roundtable
Arena Group's $1 billion platform deal with Roundtable hinges on $89 million stake raise.
Adweek · 1m
Global Citizen Partners with Influential for Creator Campaign
Global Citizen teams with Influential to reach younger audiences through creator activations at its festival.
Adweek · 1m
Palantir's quiet takeover of media's data stack
The defense contractor is reshaping how media companies organize, analyze, and monetize their data through high-speed partnerships.
Adweek · 3m
BOMESI opens fifth accelerator cohort for Black media
The Black media collective expands its flagship program to include creators alongside publishers, reflecting shifts in the media landscape.
Adweek · 1m
Alex Cooper's Unwell expands with four new YouTube shows
The podcast network is doubling down on video and building a diversified media company with 14 active shows and nearly 100 million followers.
Adweek · 1m
New York Times celebrates 175 years with ads
The Times honors its anniversary by showcasing seven iconic ads that shaped American culture and advertising history.
Adweek · 1m
Zoom and Colin Jost Make the Case for B2B Comedy
Zoom partners with SNL's Colin Jost to rebrand beyond video calls through comedy.
Adweek · 1m
Wikipedia's fight to stay relevant in the AI age
As answer engines hide Wikipedia's role in providing information, the nonprofit faces an unexpected crisis: fewer people visiting means fewer editors to maintain accuracy.
Adweek · 3m
Politico launches Decoded, a tech policy subscription
The publisher's second subscription targets individuals, not institutions, at $1,000 a year.
Adweek · 1m
CNN's Engagement Party pushes culture over hard news
Audie Cornish and Ari Shapiro's podcast shows how CNN is betting on creators, culture, and casual authority to rebuild trust.
Adweek · 1m
Spotify's Creative Lab Chief Lobbies for Sounds Over Screens
Kay Hsu argues brands miss the power of audio by chasing quick video clips and format trends.
Adweek · 1m
Why an ad creative is betting on the real world
Bots now drive most online activity, and one Droga5 veteran thinks that makes physical media the new frontier.
Adweek · 1m