From Adweek · Mark Stenberg · · 1m 10s
SAMY Buys Get Engaged in Nine-Figure Deal
Social agency SAMY acquires U.S. influencer firm Get Engaged for low nine-figure sum.
In brief
Social agency SAMY acquires U.S. influencer firm Get Engaged for low nine-figure sum. Social media agency SAMY acquires U.S. influencer marketing firm Get Engaged in a low nine-figure deal to expand its American presence and access creator networks. Originally reported by Adweek.
SAMY Acquires Get Engaged
Madrid-based social media agency SAMY acquired U.S. social and influencer marketing agency Get Engaged according to co-founder Alex Dermer.
Deal Valued at Low Nine Figures
The cash-and-equity deal is valued in the low nine figures according to a person familiar with the matter.
SAMY Keeps Meaningful Ownership
SAMY will keep meaningful ownership in the combined business as founders declined to disclose financial details.
Get Engaged Anchors U.S. Operations
Get Engaged will anchor its operations in the U.S. to give SAMY a U.S. base after expanding in Europe and Latin America.
Founders See Social Media as Central
Founders believe social media is becoming central to brand growth and client demand for more resources.
SAMY Gains U.S. Team and Expertise
SAMY gains a U.S. team with deep creator ties and American cultural expertise for global brands.
In short
Social media agency SAMY acquires U.S. influencer marketing firm Get Engaged in a low nine-figure deal to expand its American presence and access creator networks.
