#influencer marketing
8 stories
Influencers Sell Cheap Meta AI Glasses Without Blinking Light
Influencers promote $40-100 AI glasses that claim no recording light, sparking privacy concerns.
Futurism · 1m
2027 Adweek Brand Genius Creators Nominations Open
Adweek opens nominations for 2027 Brand Genius Creators award recognizing social media creators shaping brand communication.
Adweek · 1m
SAMY Buys Get Engaged in Nine-Figure Deal
Social agency SAMY acquires U.S. influencer firm Get Engaged for low nine-figure sum.
Adweek · 1m
Red Antler Studio Targets AI Slop with UGC
Red Antler's creator studio fights AI-generated content overload using authentic user-generated content.
Adweek · 1m
Labour accused of spending £2.3m on influencer marketing since election
UK government spent £2.3m on social media influencers to promote policies since election, critics say.
Dailymail · 2m
How brands handle creator commerce at massive scale
AI and automation help brands keep up with viral creator content that moves faster than traditional review processes.
Adweek · 1m · 6 views
Grindr's real-world bet to fix its ad problem
The dating app is ditching digital-only marketing to win back nervous advertisers and boost social reach.
Business Insider · 1m
Noise turns everyday people into paid creators
A new platform connects regular people with brands, cutting influencer costs and democratizing content creation.
TechCrunch · 2m