From TechCrunch · Dominic-Madori Davis · · 2m
Noise turns everyday people into paid creators
A new platform connects regular people with brands, cutting influencer costs and democratizing content creation.
In brief
A new platform connects regular people with brands, cutting influencer costs and democratizing content creation. Noise lets anyone become a paid content creator by matching them with brand campaigns, paying per view instead of flat fees, making marketing cheaper for brands and accessible for everyday people…
Noise connects brands with everyday creators
The platform lets anyone become a paid content creator by joining brand campaigns on TikTok, Instagram, Facebook, or YouTube. Creators earn per view while brands scale campaigns across thousands of people at lower cost than traditional influencers.
How it works for brands
Brands sign up, share their content brief and budget, then Noise handles sourcing creators, managing relationships, and processing payments. This eliminates operational headaches of traditional influencer marketing.
Noise raises 5.5 million in seed funding
The startup announced a five point five million dollar seed round led by Capital Midwest, M25, and Grishin Robotics, bringing total funding to seven point two million. Other investors include Capitalize VC and operators from DoorDash.
Founded by Playbite creators
Diego Kafie, Stu Feldt, and Nic Weber launched Noise in 2025 after spending two years building mobile game app Playbite. The company now has 1.5 million creators on its platform.
Top creators earn six figures yearly
CEO Kafie said the platform's top creators make more than six figures a year. Noise takes a fee from what brands pay creators once views are delivered.
“Our top creators make more than six figures a year”
Born from Playbite's marketing success
The founders tested recruiting regular people to create social content promoting Playbite. Starting with five to ten people, they scaled to one hundred, and installs skyrocketed as creators posted daily on TikTok at a fraction of traditional marketing costs.
“Before we knew it, our installs were skyrocketing”
Organic-to-Ads program expands reach
Noise just launched a new program letting brands take creator videos and run them as paid ads on Meta and TikTok, in addition to organic posts. Creators still post to platforms while brands amplify their content with paid spend.
Training helps new creators succeed
When users join, they complete Noise creator training modules teaching content creation for brands. Early creators access certain campaigns, but as they complete more training and get hired, higher-paid opportunities unlock.
Democratizing creator economy access
Kafie believes Noise solves the stress, time, and money barrier to becoming an influencer. By letting anyone with a smartphone become a creator, the platform brings costs down for brands while enabling millions to make their first dollar online.
“By democratizing 'becoming a creator' to literally anyone with a smartphone”
The big picture
Noise lets anyone become a paid content creator by matching them with brand campaigns, paying per view instead of flat fees, making marketing cheaper for brands and accessible for everyday people.
