From Adweek · Mark Stenberg · · 1m 10s
Piers Morgan Uncensored Launches Paid Subscriptions
Piers Morgan's media company starts paid subscriptions to grow audience beyond YouTube.
In brief
Piers Morgan's media company starts paid subscriptions to grow audience beyond YouTube. Piers Morgan Uncensored launches paid tiers for ad-free content and early access starting October 19, targeting 2-4% of its 4.6 million YouTube subscribers. Originally reported by Adweek.
Uncensored Launches Paid Subscriptions
Uncensored, the media company founded by Piers Morgan in February 2024, is launching its first paid subscription product.
Paid Subscriptions Target 2-4% Conversion
Uncensored expects 2% to 4% of its audience to convert from free to paid at first, in line with industry benchmarks.
Four Weekly Newsletters Launch
Starting Oct. 19, the company will roll out four weekly newsletters for each of its verticals: Piers Morgan Uncensored, History Uncensored, The Royals Uncensored, and Football Uncensored.
Paid Members Get Ad-Free Content
Paid members receive ad-free access to programming, essays, extended videos, community features, and early discounted tickets to live events.
Subscription Pricing Details
Each vertical costs $4.99 monthly or $49.99 annually, with a $29.99 annual plan for the first 30 days.
Why This Strategy Works
Piers Morgan's strong YouTube presence and the steep discount for annual subscriptions help attract new members without replacing free content.
The headline
Piers Morgan Uncensored launches paid tiers for ad-free content and early access starting October 19, targeting 2-4% of its 4.6 million YouTube subscribers.
