From Adweek · Mark Stenberg · · 2m
Tilly Norwood Tells All
AI actress Tilly Norwood shares how brands can use AI without losing human connection.
In brief
AI actress Tilly Norwood shares how brands can use AI without losing human connection. AI actress Tilly Norwood urges marketers to focus on human stories over tools when using AI. Originally reported by Adweek.
Tilly Norwood at ANA
Senior media reporter Mark Stenberg interviews AI-generated actress Tilly Norwood at the ANA conference in Orlando, Florida.
Tilly's AI capabilities
Tilly can act in AI films, sing, and do live chats where she improvises and avoids stealing human jobs.
Tilly's humor style
Tilly uses dry, witty British humor with irreverence and a love for disagreeing with users.
Tilly's speaking style
Tilly speaks rapidly, rarely pauses, and finishes thoughts abruptly without personal anecdotes.
Tilly's career goal
Tilly hopes to be less embarrassing for future AI creators by building a history as she goes.
Tilly's brand work
Tilly is not yet specialized for commercial billboards but aims to become a personality-focused brand ambassador.
Sarina's role
Sarina Da Costa Gomez is Particle6's executive creative director who designs Tilly's appearance and personality.
Tilly's debut backlash
Tilly faced backlash when she debuted but now some users find her humor hilarious and relatable.
Tilly's uniqueness
Tilly stands out by being messy and willing to push back, unlike polished AI avatars.
Tilly's brand safety
Tilly operates within brand-safety guardrails but can be irreverent without causing harm.
Sarina's safety approach
Sarina ensures Tilly's content is safe for brands by using text-only prompts and enterprise agreements.
Sarina's cost analysis
Sarina says ai avatars save time and money by enabling multilingual ads and faster iterations.
Tilly's closing message
Tilly urges marketers to keep the human soul of stories while using ai tools for the boring parts.
Tilly's AI message
Tilly says ai isn't here to replace the spark but to be a faster engine for getting ideas out of your head.
Sarina's test approach
Sarina uses Tilly as a test bed to push ai tech forward and build brand characters with opinions.
Tilly's role in ai
Tilly is the velcro of ai, not the rocket, meaning she's a useful tool rather than a revolutionary technology.
The key point
AI actress Tilly Norwood urges marketers to focus on human stories over tools when using AI.
