From Adweek · Robert Klara · · 50s
PepsiCo's Erim Joins Diageo North America as CMO
PepsiCo and AB InBev veteran Sebnem Erim takes Diageo North America's CMO role amid weak sales.
In brief
PepsiCo and AB InBev veteran Sebnem Erim takes Diageo North America's CMO role amid weak sales. PepsiCo and AB InBev veteran Sebnem Erim becomes Diageo North America's new chief marketing officer as the division faces declining sales. Originally reported by Adweek.
New CMO Appointment
PepsiCo and AB InBev veteran Sebnem Erim joins Diageo North America as chief marketing officer.
Diageo's North America Challenge
Diageo North America faces declining sales with organic net sales down 8.4% over 2025.
Marketing Cuts and Strategy
Diageo cut North America marketing spending by 13.6% in fiscal year 2026 to save $300 million.
Erim's Background
Erim previously held senior marketing roles at PepsiCo and SABMiller before joining AB InBev.
What it means
PepsiCo and AB InBev veteran Sebnem Erim becomes Diageo North America's new chief marketing officer as the division faces declining sales.
