From Adweek · Trishla Ostwal · · 1m
Pinterest Opens Programmatic Sales to Ad Buyers
Pinterest now lets programmatic buyers purchase ads directly through its inventory via Magnite.
In brief
Pinterest now lets programmatic buyers purchase ads directly through its inventory via Magnite. Pinterest enables programmatic ad sales through Magnite for buyers in North America, South America, and Asia Pacific. Originally reported by Adweek.
Pinterest Launches Programmatic Sales
Pinterest now sells display and video inventory through programmatic platforms where advertisers already plan and buy media.
Programmatic Deals Available in 3 Regions
Ad buyers can now transact through private marketplaces and preferred deals in Amazon Ads DVA+, Google Display & Video 360, DeepIntent and Yahoo DSP.
Pinterest's Revenue Growth Slows
Pinterest guided to third-quarter revenue growth of 13% to 15%, down from 18% in the second quarter, when revenue reached $1.18 billion.
Jason Fairchild on Programmatic Strategy
Jason Fairchild, gm of programmatic and affiliate at Pinterest, said the investment is about making Pinterest available wherever buyers want to activate.
“The investment and focus on programmatic is really about making Pinterest available wherever buyers want to activate”
Magnite as Primary Supply Platform
Magnite is Pinterest’s primary supply-side platform, handling inventory in Latin America and Asia Pacific through Google Ad Manager.
Here's the gist
Pinterest enables programmatic ad sales through Magnite for buyers in North America, South America, and Asia Pacific.
