AI Visibility Playbook for Brands
Brands must adapt to AI citation rules to stay visible.
Adweek · 1m
Google Tests Prescription Drug Ads in AI Mode
Google opens AI search to prescription drug ads with strict rules.
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OpenAI Pushes ChatGPT Ads as Agency Line Item
OpenAI hires agency sales role to make ChatGPT ads a permanent part of media plans.
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JPMorganChase Uses Togethxr to Reach Women's Sports Fans
JPMorganChase partners with Togethxr to access women's sports fans without league rights.
Adweek · 1m
AI Agents Grabbing Ad Dollars
AI agents are handling ad buys for brands, driving fivefold returns but facing scalability and accountability challenges.
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OpenAI Tests Brand Safety with Ad Partners
OpenAI pilots brand suitability controls using DoubleVerify and IAS to help advertisers trust ChatGPT's ad safeguards.
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TikTok Opens U.S. Ad Network for Marketers
TikTok launches off-platform ad network for U.S. advertisers with AI tools.
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Michael Kassan Invests in $80M AI Brand Tracker
MediaLink founder Michael Kassan invests $80m in AI brand tracking startup OptimizeGEO.
Adweek · 1m
Runway AI Ad Agent Launches
Runway's AI ad agent creates and measures cross-platform ads.
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OpenAI Launches Dots AI Agent
OpenAI's Dots competes with Meta's Muse as always-on AI assistant.
Adweek · 1m
Sorrell's Fund Bets Big on AI Video Startup Higgsfield
Martin Sorrell's venture fund joins a $400 million Series B for an AI video company targeting agencies and brands.
Adweek · 1m
Amazon blocks Meta's Muse from shopping
Amazon has shut down Meta's AI shopping agent, escalating tensions over how AI agents should access retail platforms.
Adweek · 1m
AI agents need humans in the loop
Companies like AT&T and Crocs are deploying AI agents, but they're keeping humans in control where it matters most.
Adweek · 2m
Salesforce defends SaaS against AI apocalypse
Marc Benioff argues AI agents won't kill enterprise software, pointing to 72% growth in agents built on Salesforce.
Adweek · 1m
Sam Altman says AI accidents are coming, like it or not
OpenAI's CEO wants the industry to adopt aviation-style safety reporting as models grow more autonomous and dangerous.
Adweek · 1m · 5 views
Two AI CEOs, one stage, zero agreement
Jensen Huang and Dario Amodei took opposite sides of the AI speed debate minutes apart at Dreamforce.
Adweek · 1m