From Adweek · Trishla Ostwal · · 1m 10s
OpenAI Tests Brand Safety with Ad Partners
OpenAI pilots brand suitability controls using DoubleVerify and IAS to help advertisers trust ChatGPT's ad safeguards.
In brief
OpenAI pilots brand suitability controls using DoubleVerify and IAS to help advertisers trust ChatGPT's ad safeguards. OpenAI tests brand safety controls with DoubleVerify and IAS to give advertisers transparency on ChatGPT ad safeguards without compromising privacy. Originally reported by Adweek.
OpenAI Announces Brand Safety Pilot
OpenAI is piloting brand suitability controls with DoubleVerify and Integral Ad Science to give advertisers independent read on how ChatGPT's ad safeguards work.
Independent Verification Process
The two verification firms will assess how OpenAI applies its brand safety standards in a controlled testing environment without access to private user conversations.
ChatGPT User Base
ChatGPT reaches 1.2 billion people each week according to OpenAI.
Transparency Goal
OpenAI aims to give advertisers greater transparency into how those safeguards work while protecting conversation privacy.
Partnership History
DoubleVerify and Integral Ad Science already measure brand safety placements across TikTok, Meta, and Reddit.
Narrower Pilot Scope
OpenAI's pilots are narrower for now, and it is unclear whether DV or IAS will measure placements in live campaigns.
At a glance
OpenAI tests brand safety controls with DoubleVerify and IAS to give advertisers transparency on ChatGPT ad safeguards without compromising privacy.
