#measurement

6 stories

#ad safeguards #advertisers #agent evaluation #agent reliability #amazon fire tv #audience #best buy #brand safety #brand suitability #brand voice #branded entertainment #business

Clear Channel Adds TV Execs to Boost Outdoor Ads
Clear Channel hires TV executives to modernize outdoor advertising with data-driven strategies.
Adweek · 1m
Why Branded Entertainment Goes Unwatched
Branded entertainment projects often vanish without viewership. Here’s how to fix it.
Adweek · 1m
OpenAI Tests Brand Safety with Ad Partners
OpenAI pilots brand suitability controls using DoubleVerify and IAS to help advertisers trust ChatGPT's ad safeguards.
Adweek · 1m
Prompts Aren’t Real
Agents fail without measurement, not prompts.
Evaluation · 1m
Small businesses that track customers grow twice as fast
A survey of 526 U.S. small businesses reveals that formal customer acquisition tracking correlates with dramatically stronger revenue growth.
Pymnts · 1m
Best Buy teams with Amazon to sell Fire TV ads
The electronics retailer is expanding its retail media network by selling streaming inventory and proving it drives both sales and brand awareness.
Adweek · 1m