#advertisers

3 stories

#ad safeguards #audience measurement #barc #brand safety #brand suitability #broadcasters #chatgpt #conversion data #data leak #doubleverify #festive season #ftc

OpenAI Tests Brand Safety with Ad Partners
OpenAI pilots brand suitability controls using DoubleVerify and IAS to help advertisers trust ChatGPT's ad safeguards.
Adweek · 1m
Telehealth companies leak medical data without permission
Telehealth firms share health data with advertisers and search engines after promising privacy
ABC7 New York · 1m
TV ratings blackout extends as broadcasters seek faster audience measurement
Broadcasters push to end TV ratings blackout ahead of festive season as pressure mounts to restore audience data for advertisers
The Economic Times · 1m