From The Economic Times · Javed Farooqui · · 1m 10s
TV ratings blackout extends as broadcasters seek faster audience measurement
Broadcasters push to end TV ratings blackout ahead of festive season as pressure mounts to restore audience data for advertisers
In brief
Broadcasters push to end TV ratings blackout ahead of festive season as pressure mounts to restore audience data for advertisers BARC's ratings suspension affects advertiser visibility and revenue planning for Indian broadcasters during holidays Originally reported by The Economic Times.
TV ratings blackout deepens
Broadcasters and the ministry of information and broadcasting clash over TV ratings suspension, with festive season pressure mounting to restore audience measurement.
BARC registration deadline nears
BARC's panel count reaches 77,596, aiming for 80,000 by December 31 to meet registration requirements.
New independent director joins
Muralidharan Ramachandran will become BARC's fifth independent director to meet 33% representation under TV Ratings Policy 2026.
Industry demands restoration
Indian Broadcasting & Digital Foundation members urge immediate BARC ratings restoration to address revenue visibility and advertiser confidence issues.
Financial impact of blackout
BARC recorded ₹297 crore revenue in 2024-25, down from ₹319 crore, with net profit falling to ₹16 crore.
Festive season urgency
Broadcasters warn that delayed ratings affect holiday advertising visibility and revenue planning for the festive season.
The short version
BARC's ratings suspension affects advertiser visibility and revenue planning for Indian broadcasters during holidays
