Cricket Endorsements Hold Despite Bollywood Decline
Cricket stars remain top ad choices as Bollywood's marketing appeal fades.
The Economic Times · 1m
Microdrama Algorithm Powers Content Visibility
ShareChat's algorithm could decide what microdrama content users see as production surges.
The Economic Times · 1m
Print Media Holds Ground in India
Print media in India shows resilience as advertisers back reach, credibility and premium audiences.
The Economic Times · 1m
TV distributors shift to apps to survive
Indian TV distributors launch app-based streaming to counter falling pay-TV subscriptions and rising connected TV demand
The Economic Times · 1m
Brahma AI Secures $2B Valuation with $150m Fundraise
Brahma AI's $150m funding round values the AI company at $2 billion as it builds digital humans and AI models for enterprise audiovisual content.
The Economic Times · 1m
TV ratings blackout extends as broadcasters seek faster audience measurement
Broadcasters push to end TV ratings blackout ahead of festive season as pressure mounts to restore audience data for advertisers
The Economic Times · 1m
India's path to becoming a global content hub
India's AI talent, creative workforce and government support could make it the world's next major content production powerhouse.
The Economic Times · 1m