From The Economic Times · Javed Farooqui · · 1m 30s
Microdrama Algorithm Powers Content Visibility
ShareChat's algorithm could decide what microdrama content users see as production surges.
In brief
ShareChat's algorithm could decide what microdrama content users see as production surges. ShareChat's algorithm determines which microdrama content gets viewed as production costs drop and volume increases. Originally reported by The Economic Times.
Microdrama Content Surge
As microdrama content volume rises, ShareChat's recommendation engine could become as important as the content itself.
“When there are too many similar stories to pick from, which story will get the most views is determined by the algorithm”
AI Drives Production
Falling production costs and AI use increase microdrama output speed while narrowing story differentiation.
“The cost of content production is coming down, speed of content production is going up, volume of content is going up multiple times and the story differentiation is narrowing down”
China's Microdrama Growth
China saw microdrama production increase 10 times in the past year while studio content declined.
“China saw microdrama production increase 10 times in the past year while studio content declined”
Content Production Speed
Microdrama episodes can be produced in two weeks with success determined in another week.
“Content can be produced in about two weeks, with its success or failure determined in another week”
Quick TV Platform
ShareChat's Quick TV uses algorithm to recommend microdrama content based on user viewing behavior.
“The platform serves short video and microdrama through the same feed, with the algorithm deciding what to show users based on their viewing behaviour”
Microdrama Market Size
India's microdrama market will grow from Rs 2,300 crore in FY26 to Rs 23,500-25,500 crore by FY32.
“Redseer estimates India's microdrama market will grow from Rs 2,300 crore in FY26 to Rs 23,500-25,500 crore by FY32”
Ad Revenue Potential
Ad revenue for microdrama could rise from Rs 24 crore in FY26 to Rs 5,000-5,500 crore by FY32.
“Ad revenue projected to rise from Rs 24 crore in FY26 to Rs 5,000-5,500 crore by FY32”
Algorithm Accuracy
Algorithm correctly predicts microdrama interest for 75% of users, enabling 90-95 episodes per day.
“Among the remaining 75%, the algorithm correctly predicts microdrama interest about 75% of the time”
Content Scale
ShareChat services 100 crore microdrama episodes daily and generates 500 million ad impressions.
“ShareChat is now servicing about 100 crore microdrama episodes a day and generating 500 million ad impressions”
Ad Revenue Model
ShareChat's ad revenue exceeds cloud costs, making each user service profitable.
“Even at the lowest possible ARPU, my advertising revenue is significantly higher than the cloud cost, which means every time now I service a user I make money”
Microdrama Monetization
ShareChat sees potential link between microdrama and e-commerce for product discovery.
“That becomes content to commerce. That is an avenue which has not started in India, but it's a massive success in China so far”
The headline
ShareChat's algorithm determines which microdrama content gets viewed as production costs drop and volume increases.
