From The Economic Times · Javed Farooqui · · 1m 20s
Print Media Holds Ground in India
Print media in India shows resilience as advertisers back reach, credibility and premium audiences.
In brief
Print media in India shows resilience as advertisers back reach, credibility and premium audiences. Print media in India maintains strong advertising revenue and volumes despite global downturns, with brands valuing its reach and credibility. Originally reported by The Economic Times.
Print Media Resilience
Print media in India bucked global downturns with increased advertising revenue and volumes as brands value its reach, credibility and engaged audiences.
Advertising Revenue Growth
English dailies' advertising revenue rose 3.83% to Rs 3,590 crore in 2025, with their share from accredited agencies increasing to 43.9%.
Festive Season Boost
Advertisers increased spending during key festive categories, with print-led events complementing traditional advertising growth.
Regional Print Growth
Regional print is expected to grow, though it remains heavily dependent on retail advertisers, with festive season supporting recovery.
Premium Audience Reach
English print reaches affluent, educated audiences, making it attractive for premium brands across automobiles, smartphones and consumer goods.
Credibility Advantage
Print media offers credibility and trust in an environment of fake content, with serious readers willing to pay for quality journalism.
Integrated Marketing
Print media provides 360-degree integrated offerings including events, digital experiences and product sampling for higher impact advertising.
Future Projections
Print advertising is expected to grow to Rs 21,388 crore in 2026 from Rs 20,866 crore in 2025, with strong festive season support.
What matters most
Print media in India maintains strong advertising revenue and volumes despite global downturns, with brands valuing its reach and credibility.