India's content creation opportunity

India's AI capabilities, creative talent pool and expanding media centres could position it as a global content production hub, extending far beyond traditional visual effects work.

AI-enabled production at scale

AI-powered production could allow India to create content at scale for international studios, streaming platforms and brands, moving beyond outsourcing models.

Government backing the sector

The government is launching WAVES, WAVES Bazaar and Create in India Challenges to connect creators with global markets, plus a National AVGC-XR Mission to establish measurable outcomes and funding.

Talent from smaller cities

India's diversity and emerging talent from tier-II and tier-III cities, combined with investments in animation, visual effects, gaming and comics, are strengthening the content ecosystem.

“India's diversity is a critical strength, with talent increasingly emerging from tier-II and tier-III cities.”

Education and infrastructure investment

The union budget allocated Rs 250 crore for AVGC content creator labs in 15,000 secondary schools and 500 colleges. The Indian Institute of Creative Technologies opened in Mumbai last year.

Global studios already investing

Netflix, Warner and Amazon are establishing capability centres in India because of its creative and technological talent. India hosts nearly 50 global media capability centres across major cities.

Massive market opportunity

The global media and entertainment market is worth 3.3 trillion dollars, while India's current share is just 1.3%, leaving significant room for growth.