From The Economic Times · Javed Farooqui · · 40s
Cricket Endorsements Hold Despite Bollywood Decline
Cricket stars remain top ad choices as Bollywood's marketing appeal fades.
In brief
Cricket stars remain top ad choices as Bollywood's marketing appeal fades. Brands still bank on cricketers for endorsements despite fading Bollywood appeal in Indian advertising. Originally reported by The Economic Times.
Cricket Endorsements Hold
Cricket endorsements remain strong despite Bollywood's fading marketing appeal in Indian advertising.
Market Valued at ₹1,350 Crore
The sports celebrity endorsement market was valued at ₹1,350 crore in 2025, with cricketers accounting for almost 90% of it.
Upcoming Deals in Pipeline
Brands expect the market to cross ₹1,500 crore in 2026 with almost a dozen endorsement deals in pipeline for festive campaigns.
The essence
Brands still bank on cricketers for endorsements despite fading Bollywood appeal in Indian advertising.
