From Adweek · Bill Bradley · · 1m 20s
Clear Channel Adds TV Execs to Boost Outdoor Ads
Clear Channel hires TV executives to modernize outdoor advertising with data-driven strategies.
In brief
Clear Channel hires TV executives to modernize outdoor advertising with data-driven strategies. Clear Channel appoints TV veterans Wade Davis and John Halley to revamp outdoor advertising using programmatic tools and outcome measurement. Originally reported by Adweek.
Clear Channel Adds TV Executives
Clear Channel Outdoor Holding adds Wade Davis and John Halley to key C-suite roles after its $6.2 billion acquisition by Mubadala Capital.
Wade Davis Joins as CEO
Davis, former Univision vice chair and Clear Channel CEO, becomes CEO and executive chairman of the board as current CEO Scott Wells exits.
John Halley Takes Chief Commercial Role
Halley, Paramount’s former ads leader, joins as chief commercial officer to revamp outdoor advertising with programmatic tools.
TV Expertise for Out-of-Home
Davis and Halley leverage TV experience to modernize outdoor advertising, moving beyond exposures to outcomes.
Halley on Out-of-Home Potential
Halley says out-of-home has guaranteed exposures and credibility, unlike TV’s fragmented audiences.
Measurement and ROI Focus
Halley aims to connect ad exposures to store visits and customer acquisition through data-driven outcomes.
Next Steps for Outdoor Ads
Clear Channel will build a unified platform for advertisers to target specific audiences with integrated out-of-home assets.
What to remember
Clear Channel appoints TV veterans Wade Davis and John Halley to revamp outdoor advertising using programmatic tools and outcome measurement.
