From Adweek · Trishla Ostwal · · 1m 10s
Michael Kassan Invests in $80M AI Brand Tracker
MediaLink founder Michael Kassan invests $80m in AI brand tracking startup OptimizeGEO.
In brief
MediaLink founder Michael Kassan invests $80m in AI brand tracking startup OptimizeGEO. Michael Kassan's $80m investment in OptimizeGEO, an AI brand visibility platform, targets how brands appear in AI answers across major assistants. Originally reported by Adweek.
Michael Kassan invests in OptimizeGEO
MediaLink founder Michael Kassan personally invested in OptimizeGEO, a generative engine optimization startup that tracks how brands appear in answers from ChatGPT, Claude, Google AI Overviews, Gemini, Perplexity, and Copilot.
“GEO is bigger than the evolution of search, changing how consumers are discovering brands.”
OptimizeGEO valued at $80m
Michael Kassan is part of a pre-Series A round led by Young Capital that values OptimizeGEO at $80 million, though he declined to share his investment size.
Kassan's strategic role
Kassan's firm, 3C Ventures, will advise OptimizeGEO on go-to-market strategy, enterprise relationships, partnerships, and growth.
OptimizeGEO's funding
OptimizeGEO has raised $10.2 million to date, including an earlier seed round, according to ADWEEK.
Glance's AI results
Glance, an InMobi-owned company, saw a 2.5x increase in AI visibility and a 6.6x increase in share of voice in shopping from April to July 2026.
OptimizeGEO's AI strategy
OptimizeGEO tracks how brands appear in AI answers across major assistants, with results weighted by audience location and prioritized for marketing channels.
The headline
Michael Kassan's $80m investment in OptimizeGEO, an AI brand visibility platform, targets how brands appear in AI answers across major assistants.
