From Adweek · Trishla Ostwal · · 1m
JPMorganChase Uses Togethxr to Reach Women's Sports Fans
JPMorganChase partners with Togethxr to access women's sports fans without league rights.
In brief
JPMorganChase partners with Togethxr to access women's sports fans without league rights. JPMorganChase reached women's sports fans through Togethxr's events and podcasts, targeting younger, affluent customers. Originally reported by Adweek.
JPMorganChase at Togethxr House
JPMorganChase ran a pop-up shop with Tiffany Hayes and Round21 at the Women’s Final Four in Phoenix.
“We do not have league sponsorship, so we can’t activate traditionally within the boundaries”
Togethxr's Event Strategy
Togethxr sets up near major events without being a sanctioned partner to reach fans without league rights.
Chase's Target Audience
Chase found 5-6% overlap between WNBA and NBA card transactions, targeting younger, affluent customers.
Market Growth
Deloitte predicts the women’s elite global sports market will reach $3 billion by 2026, up 340% since 2022.
Chase and Togethxr Team Up Again
Chase and Togethxr collaborated at WNBA All-Star Weekend with presale tickets and VIP experiences.
Challenges in Engagement
Fans want more than games, and infrastructure gaps make accessing women’s sports programming difficult.
The one thing
JPMorganChase reached women's sports fans through Togethxr's events and podcasts, targeting younger, affluent customers.
