From Adweek · Trishla Ostwal · · 40s
Google Tests Prescription Drug Ads in AI Mode
Google opens AI search to prescription drug ads with strict rules.
In brief
Google opens AI search to prescription drug ads with strict rules. Google tests prescription drug ads in AI Mode with pharmaceutical certification and limited text disclaimers. Originally reported by Adweek.
Google tests prescription drug ads
Google began testing prescription drug ads in AI Mode and AI Overviews this month for U.S. users.
“We’re testing standard text and Shopping ads in AI Mode and AI Overviews, which we recently expanded to include certain pharmaceutical products”
Limited to U.S. English queries
The test initially ran for U.S. English-language queries and excluded ads with text disclaimers about risks.
“the first phase excluded ads that used text disclaimers”
Pharmaceutical certification required
Advertisers need Google’s pharmaceutical certification to target prescription drug terms in AI Mode.
“advertisers need google’s healthcare certification”
Text disclaimers allowed
The test now supports limited text disclaimers for risk information, but not across all campaign types.
“the newest phase of testing also supports, to a limited extent, additional text disclaimers”
In short
Google tests prescription drug ads in AI Mode with pharmaceutical certification and limited text disclaimers.
