From Adweek · Mark Stenberg · · 50s
Cami Tellez's Devotion Agency Scales Post-Follower Marketing
Cami Tellez's agency hires UTA exec to scale creator marketing platform for post-follower era.
In brief
Cami Tellez's agency hires UTA exec to scale creator marketing platform for post-follower era. Cami Tellez's Devotion agency hired Ed Victori from United Talent Agency to scale creator marketing for the post-follower era with 50,000+ creators. Originally reported by Adweek.
New Agency Launch
Cami Tellez launched Devotion, a creator marketing platform for the post-follower era.
First COO Hired
Ed Victori joined Devotion from United Talent Agency to accelerate growth.
Rapid Growth
Devotion activated 50,000+ creators and grew its New York team from five to 25 people.
Funding and Clients
Devotion raised $4 million in funding and has 30+ clients with seven figures in revenue.
Creator Middle Class
Devotion targets micro and mid-sized creators for higher engagement at lower costs.
Post-Follower Strategy
Devotion produces 1,000+ pieces of content per brand monthly at CPM below $10.
The bottom line
Cami Tellez's Devotion agency hired Ed Victori from United Talent Agency to scale creator marketing for the post-follower era with 50,000+ creators.
