From Adweek · Jenny Rooney · · 1m
Brandweek 2026: ROAS Limits Marketing Success
Jason Pirock argues ROAS is a directional indicator, not full marketing success.
In brief
Jason Pirock argues ROAS is a directional indicator, not full marketing success. Jason Pirock says ROAS should be treated as a directional indicator rather than the full definition of success in marketing. Originally reported by Adweek.
Jason Pirock's Marketing View
Jason Pirock challenges industry fixation on ROAS and reveals why CXO titles don't matter as much as thought.
“jason challenges the industry's fixation on roas and reveals why cxo titles don't matter as much as you'd think”
Hospitality AI Adoption Accelerating
Hospitality has traditionally lagged in technology adoption but is now accelerating ai implementation across the sector.
“hospitality has traditionally been well behind industries like retail when it comes to technology adoption”
Creator Partnership Quality Matters
Landing a creator with huge following means little without proper partnership design and mutual fit.
“jason does not believe the biggest creator is automatically the best creator”
Senior Marketing Titles Less Important
Clarity of mandate beats title inflation when leadership aligns on objectives and success metrics.
“clarity of mandate beats title inflation”
ROAS as Directional Indicator
ROAS should be treated as a directional indicator rather than the full definition of success in marketing.
“roas does not equal marketing success”
Differentiation Becomes Critical
Differentiation becomes even more important as ai makes generic execution easier for marketers.
“differentiation becomes even more important as ai makes generic execution easier”
What to remember
Jason Pirock says ROAS should be treated as a directional indicator rather than the full definition of success in marketing.
