From Adweek · · 30s
Shoes as Cultural Symbols
Footwear brands become cultural icons for marketers.
In brief
Footwear brands become cultural icons for marketers. Shoes signal cultural identity and attract brand collaborations. Originally reported by Adweek.
Shoes signal cultural identity
Shoes are an outward signal of cultural affiliation more than any other clothing item.
“Shoes are an omnipresent icon of culture. More so than any other item of clothing, it’s the thing that you outwardly signal your affiliation with”
Marketers target footwear collaborations
Companies without shoes have branched into footwear or partnered with shoe brands recently.
Footwear as cultural vehicle
Footwear serves as a powerful tool for brands to enter cultural conversations.
What matters most
Shoes signal cultural identity and attract brand collaborations.
