Times celebrates 175 years with advertisers

The New York Times is marking its anniversary by running a multi-page print spread featuring seven iconic ads from brands like Tiffany, Ford, Heinz, IBM, Delta, E*Trade, and L'Oréal that have shaped American culture.

Ads selected for cultural impact

The featured brands were chosen for their cultural relevance, iconic status, and long relationships with the paper. None of the advertisers paid to be included in the spread.

From text-only ads to digital

Tiffany's 1851 campaign featured only dense text with no imagery, while Ford's 1909 ad promoted its $850 Roadster. A 1998 E*Trade spot encouraged readers to move money online, showing advertising's evolution.

Thanking advertisers for journalism

The Times' global chief advertising officer Joy Robins said the campaign reflects how advertisers and brands investing in news organizations deserve credit for supporting independent, fact-based journalism.

“Advertisers and brands who are investing in news organizations and fact-based journalism deserve a lot of credit.”

Print still matters for luxury brands

While the campaign extends across digital, audio, and other platforms through September 30, print retains distinct value for luxury advertisers seeking a tactile complement to broader campaigns.

Print builds trust in journalism

Publishers committing to physical print stand out as qualified arbiters of fact-based journalism, since anyone can publish digitally with little oversight. Brands supporting print media support their communities' long-term health.

“The brands that support print media are supporting the long-term health of the communities they serve.”