#brand partnerships
11 stories
When you control your IP, you control your destiny
Loud And Live CEO Nelson Albareda explains how owning IP events and brands gives independent promoters power in the music industry.
Music Business Worldwide · 2m
Dear Media Hosts Push Brands to Create Authentic Partnerships
Podcast host Amanda Hirsch urges brands to ditch scripts for authentic creator partnerships.
Adweek · 1m
McDonald's is testing ads on drive-thru menus
The fast food chain is showing third-party brand ads on digital menu boards after customers order, opening a new revenue stream.
The Verge · 1m
Beckham cashes £39m as World Cup deals hit record
The former England captain's business empire surged to record profits on the back of a dozen brand partnerships during the summer tournament.
the Guardian · 1m
How Stanley 1913 Built a Hypergrowth Machine
Two executives reveal how candid communication and strategic partnerships transformed a century-old brand into a cultural phenomenon.
Adweek · 1m
How Himkok Reimagined the Bar Takeover
Oslo's Himkok ditched traditional guest shifts for Nordic Sessions, immersive cultural experiences that build real connections and authentic marketing.
Eater · 2m
Women's sports are rewriting brand partnerships
As women's sports explode in popularity, brands are discovering a new playbook for authentic fan connections and creative partnerships.
Adweek · 1m
Atlanta's rise as an entertainment powerhouse
Atlanta is becoming America's next major creative hub, offering brands new ways to partner with creators beyond traditional Hollywood models.
Adweek · 1m
New York Times celebrates 175 years with ads
The Times honors its anniversary by showcasing seven iconic ads that shaped American culture and advertising history.
Adweek · 1m
Growing brands beyond their famous founders
Draper James and Levain Cookies share how they balance founder magic with sustainable growth.
Adweek · 1m
The Female Quotient signs with CAA
The media company for businesswomen will expand brand partnerships across major industries.
The Hollywood Reporter · 1m