From Music Business Worldwide · · 2m
When you control your IP, you control your destiny
Loud And Live CEO Nelson Albareda explains how owning IP events and brands gives independent promoters power in the music industry.
In brief
Loud And Live CEO Nelson Albareda explains how owning IP events and brands gives independent promoters power in the music industry. Loud And Live CEO Nelson Albareda says controlling IP events and brands lets independent promoters compete with Live Nation and AEG by focusing on artist loyalty. Originally reported by…
Loud And Live CEO
Nelson Albareda is a Grammy and Latin Grammy-winning producer who founded Loud And Live in 2017.
Loud And Live's Growth
Loud And Live has staged over 400 shows yearly across North and Latin America for artists like Ricardo Arjona and Carlos Vives.
Brand Partnerships
Loud And Live partners with brands including McDonald’s, New Balance, and Royal Caribbean for authentic cultural connections.
Owned IP Events
Loud And Live operates Christmas Wonderland and House of Horror Haunted Carnival as key IP events.
Venue Ownership
Loud And Live owns the Doral Amphitheater and Tropical Park Equestrian Center in Miami.
Country Bay Music Festival
Loud And Live hosts Country Bay Music Festival with artists like Thomas Rhett and Lainey Wilson.
Rebooting Country Bay
Loud And Live plans to reboot Country Bay Music Festival in 2027 at a new venue.
Latin Music Growth
Latin music has grown for 30 years and is now mainstream with artists like Bad Bunny and Karol G.
Global Latin Market
Latin music spans 30+ countries and requires tailored marketing, not one-size-fits-all approaches.
Venue Strategy
Loud And Live focuses on Miami as its home market with municipally owned venues.
Profitability
Loud And Live’s festivals, brands, and IP drive profitability across all divisions.
Artist Loyalty
Loud And Live prioritizes artist loyalty over competition with white-glove service.
Market Consolidation
Loud And Live expects further consolidation in the music industry with new players emerging.
IP Control Strategy
Loud And Live believes owning IP events and brands gives independent promoters power in the music industry.
Future Strategy
Loud And Live aims to expand IP events globally and grow its brand partnerships.
Artist Focus
Loud And Live helps artists by prioritizing their needs over market share.
What matters most
Loud And Live CEO Nelson Albareda says controlling IP events and brands lets independent promoters compete with Live Nation and AEG by focusing on artist loyalty.
