#sports marketing
8 stories
MLB's October Urgency Campaign
MLB's 'No Time Like October' campaign creates playoff urgency with ads, gear, and partner activations.
Adweek · 1m
Ferrero Doubles Super Bowl Ads
Ferrero will run two Super Bowl 2027 ads as part of a $50 million sports marketing bet.
Adweek · 1m
ADWEEK's Sports Marketing MVPs 2026
Sports marketers transform fan engagement with data-driven strategies and cultural relevance.
Adweek · 2m
Beckham cashes £39m as World Cup deals hit record
The former England captain's business empire surged to record profits on the back of a dozen brand partnerships during the summer tournament.
the Guardian · 1m
Women's sports are rewriting brand partnerships
As women's sports explode in popularity, brands are discovering a new playbook for authentic fan connections and creative partnerships.
Adweek · 1m
Atlanta teams blend sports and culture to build fandom
The Falcons, Hawks, Braves, and Atlanta United use hip-hop, civil rights history, and community ties to connect with fans beyond game day.
Adweek · 1m
World Cup flooded with junk food ads
Study finds 65,000+ ads for unhealthy products during 2026 World Cup matches, raising concerns about marketing to children.
BBC Sport · 1m
Sydney Sweeney's Novig ad hits a nerve
A betting app bought attention with a nearly nude ad, and elite female athletes decided to take the fight public.
Newsweek · 1m