Women's sports are booming

Flag football, volleyball, and hockey are seeing explosive growth as more girls participate in youth sports and fandoms expand dramatically.

Athletes need their stories told

Women's sports need consistent media access, shoulder programming, and social media engagement to connect audiences with athletes beyond just airing games.

“They need to be connected to the athletes. They need that shoulder programming, and they need that social media to engage them in a big way.”

Women athletes are storytellers

Olympic champion Sanya Richards-Ross hosts Beyond the Curve, a show where women athletes share their personal journeys and how they push beyond limits to achieve greatness.

“Women are phenomenal athletes, but even more so, incredible storytellers.”

Women's sports have their own identity

Sports broadcaster Suzy Kolber emphasizes that women's sports aren't a different version of men's sports. They have their own distinct identity and appeal.

“It's not just a different version of men's sports. It is its own sport with its own identity.”

Brands get creative freedom

The Professional Women's Hockey League operates as a single entity, giving brand partners creative control and flexibility that traditional sports structures don't allow.

“All ideas are on the table because we have control of our 12 teams; we have control of the league and what we can do.”

Fans reward supportive brands

Brands that partner with women's sports connect with happy, engaged fans who feel good watching their teams and support companies aligned with their values.

“Brands have an opportunity to connect with people and fans at a place that makes them happy.”