From Adweek · Justin Chin · · 40s
Brands Can Leverage Women’s Sports Power
Brands gain new opportunities by engaging women’s sports audiences through creative storytelling and activations.
In brief
Brands gain new opportunities by engaging women’s sports audiences through creative storytelling and activations. Brands can connect with growing women’s sports fans via creative activations and storytelling. Originally reported by Adweek.
Women’s Sports Growth
Women’s sports leagues like MLV and PWHL are gaining popularity for brands.
“The acquisitions started with research, understanding fandom, and understanding how to grab eyeballs”
Scripps’ Sports Portfolio
Scripps offers WNBA, NWSL, MLV, and PWHL through ION Television.
“Research showed that the women’s sports audience needed more broadcast distribution of their games”
Home Depot’s World Cup Strategy
Home Depot partnered with David Beckham for FIFA 2026 backyard activations across North America.
“The World Cup was in all our key cities and major markets”
Creative Storytelling for Brands
Brands must create emotional connections through social storytelling and activations.
“It is no longer about just putting a spot out there”
The main idea
Brands can connect with growing women’s sports fans via creative activations and storytelling.
