#sports sponsorship

3 stories

#anheuser-busch #arrow mclaren #athlete storytelling #beer marketing #brand partnerships #brand placement #fan engagement #felix rosenqvist #higher education marketing #indianapolis 500 #indycar #meyer shank racing

Michelob Ultra becomes official NHL beer sponsor
Anheuser-Busch brand inks multiyear deal to sponsor the league, playoffs, and 18 teams.
Adweek · 1m
Texas A&M's Racing Gamble Pays Off Big
A university sponsors an IndyCar driver's helmet and wins massive exposure when he nearly takes the Indy 500.
Adweek · 1m
Women's sports are rewriting brand partnerships
As women's sports explode in popularity, brands are discovering a new playbook for authentic fan connections and creative partnerships.
Adweek · 1m