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#brand placement #felix rosenqvist #higher education marketing #indianapolis 500 #indycar #meyer shank racing #r. ethan braden #sports sponsorship #texas a&m university #unconventional marketing

Texas A&M's Racing Gamble Pays Off Big
A university sponsors an IndyCar driver's helmet and wins massive exposure when he nearly takes the Indy 500.
Adweek · 1m