#athlete storytelling

2 stories

#360 partnership strategies #brand partnerships #brandweek 2026 #fan behavior #fan engagement #jessica goldstein #nwsl #professional women's hockey league #scripps sports network #sports leagues #sports marketing #sports partnerships

Sports Partnerships Shift to Athlete-Centric Models
New sports partnerships prioritize athlete storytelling over static asset lists to build lasting fan engagement.
Adweek · 1m
Women's sports are rewriting brand partnerships
As women's sports explode in popularity, brands are discovering a new playbook for authentic fan connections and creative partnerships.
Adweek · 1m