#brandweek 2026
13 stories
Sports Partnerships Shift to Athlete-Centric Models
New sports partnerships prioritize athlete storytelling over static asset lists to build lasting fan engagement.
Adweek · 1m
Brandweek 2026: Brand and Performance Unite
Nick Fairbairn argues brand lift and performance metrics must share the same system for effective marketing.
Adweek · 1m
Alignment Is Your Most Important Growth Strategy
CEOs and marketers must agree on what growth means to avoid chasing the wrong metrics.
Adweek · 1m
Why AI Workflows Need Human Judgment to Work
Faster AI doesn't fix bad workflows. Preserving customer context across teams is what actually saves time for decisions that matter.
Adweek · 1m
How Carter's Stays Fresh After 161 Years
A heritage brand learns to evolve with each generation by listening to customer data and adapting its message.
Adweek · 1m
AI adoption is high, but integration is messy
Creative teams are experimenting with AI tools at scale, but most aren't sticking with them long-term.
Adweek · 1m
AI interactive ads turn watching into doing
New AI tools let brands build personalized ads that respond to what users choose in real time, potentially solving a 20-year marketing puzzle.
Adweek · 1m
Walmart's playbook for turning brand love into sales
Understanding local communities helps legacy brands build affinity that drives real business results.
Adweek · 1m
How news brands keep audiences loyal between big stories
CNN leaders explain why personality and personalized content matter more than reach alone.
Adweek · 1m
Atlanta teams blend sports and culture to build fandom
The Falcons, Hawks, Braves, and Atlanta United use hip-hop, civil rights history, and community ties to connect with fans beyond game day.
Adweek · 1m
Niche communities are the new monoculture
Bing Chen explains how brands can authentically connect with fragmented audiences through targeted community building.
Adweek · 1m
AI-R Studio wins Higgsfield's Adathon competition
A Mexico-based studio took home $50,000 in AI credits for a spot about AI characters fighting for their creative lives.
Adweek · 1m
Big Brothers Big Sisters launches sports mentorship push
The nonprofit wants to get 500,000 young people into sports-centered mentoring by 2035.
Adweek · 1m