#community building
8 stories

Audiobook walking clubs are taking off
A new social trend combines audiobooks, walking and low-pressure friendship for people seeking connection without forced socializing.
TIME · 4m

How to teach lonely college students to make friends
A professor designed a course that helps students recognize friendship builds through small, ordinary moments.
The Conversation · 2m

Why human instinct matters more than algorithms
A social media strategist explains how primate behavior reveals why brands struggle to build real connection online.
Adweek · 1m

Atlanta teams blend sports and culture to build fandom
The Falcons, Hawks, Braves, and Atlanta United use hip-hop, civil rights history, and community ties to connect with fans beyond game day.
Adweek · 1m

Pope calls Diocese of Rome to evaluate, not expand
Pope Leo XIV urges the Diocese of Rome to pause, reflect on what works, and focus on quality over quantity in pastoral activities.
Vaticannews · 1m

Kim Gravel's live selling empire
The QVC star is building a platform to make live shopping the next big thing in entertainment.
Adweek · 1m

Niche communities are the new monoculture
Bing Chen explains how brands can authentically connect with fragmented audiences through targeted community building.
Adweek · 1m

Mahjong nights break down barriers in Charlotte
A local host is making the century-old tile game accessible to everyone, not just country club members.
Valleynewslive · 1m