Two-way ads powered by AI

Flam's new AI platform turns ads from one-way broadcasts into interactive experiences where users make choices that shape what they see next in real time.

“We want to modernize the interaction that users have with ads and make it a two-way street.”

How Flam Flicks actually works

Brands upload guidelines and assets, the AI generates creative variants, and user choices combined with customer data determine what appears next. A 10-second ad can be built in 30 minutes or less.

“In real time, this ad can learn about your intent across a particular product, and then deliver ads based on who you are, what you chose, and why you selected it.”

Personalization at scale finally possible

Marketers have chased this goal for 20 years. Interactive AI ads could deliver it by adapting content to individual users while maintaining brand consistency and speed to market.

Human oversight keeps brands safe

All ad variants are pre-approved by creative leads before campaigns go live, ensuring brand integrity while the AI adapts content over time based on user responses.

“Everything is pre-approved before a campaign goes live.”

Data quality remains the hard part

Ensuring clean data and proper AI control throughout creation is difficult, and brands may hesitate. But early adopters see the value worth the risk of learning by doing.

“I think mistakes are going to happen. But I think that a lot of brands are seeing that the risk is worth it because of the value that's coming out of it.”