From Adweek · Justin Chin · · 1m 20s
AI-R Studio wins Higgsfield's Adathon competition
A Mexico-based studio took home $50,000 in AI credits for a spot about AI characters fighting for their creative lives.
In brief
A Mexico-based studio took home $50,000 in AI credits for a spot about AI characters fighting for their creative lives. AI tools can help creative teams move from concept to finished ad in weeks instead of months. Originally reported by Adweek.
AI-R Studio wins Adathon
The Mexico-based studio won Higgsfield's month-long competition, announced at Brandweek 2026 in Atlanta on September 16.
Skip the deck, make the ad
The inaugural Adathon invited agencies to create a brief and produce a spot using AI in four weeks, launched in July.
Don't kill the AI stars
AI-R Studio's winning spot shows AI characters like a gorilla and toucan being replaced by humans, set to "Video Killed the Radio Star."
“Don't kill the AI stars. They're just trying to improve your video.”
From idea to finished spot
The competition aimed to show what's possible when creative teams skip decks and approvals to move directly from concept to publishable ad.
“We wanted to see what becomes possible when creative teams can move directly from an idea to a finished, publishable spot.”
Prompt artists at work
AI-R Studio is the production arm of Pico.Love OS. The winning spot credited one creative prompt artist and five prompt artists.
Fifty thousand in AI credits
AI-R Studio won $50,000 in credits on Higgsfield's platform, used by Snoop Dogg, Madonna, and Will Smith. Judges scored on creativity, storytelling, craft, and realism.
At a glance
AI tools can help creative teams move from concept to finished ad in weeks instead of months.
