Ferrero Doubles Super Bowl Ads
Ferrero will run two Super Bowl 2027 ads as part of a $50 million sports marketing bet.
In brief
Ferrero will run two Super Bowl 2027 ads as part of a $50 million sports marketing bet. Ferrero plans two Super Bowl 2027 ads for Nutella and Kinder Bueno as part of a $50 million sports marketing investment. Originally reported by Adweek.
Ferrero Announces Super Bowl 2027 Ads
Ferrero will advertise two products, Nutella and Kinder Bueno, during Super Bowl 2027.
Kinder Bueno Ad Boosts Sales
The outer space-themed Kinder Bueno ad drove a 140% lift in volume sales year-over-year.
Ferrero's $50 Million Sports Bet
Ferrero plans to invest $50 million in sports marketing in 2027 as part of a strategic shift.
Nutella in Space Viral Moment
A jar of Nutella floating in the Artemis II spaceship drove a 20% lift in Amazon unit sales.
New Nutella Peanut Launch
Ferrero launched Nutella Peanut, its first flavor innovation in 60 years, in April.
Super Bowl LXI Date Confirmed
Super Bowl LXI will be played on February 14, 2027, with Disney owning broadcast rights.
The one thing
Ferrero plans two Super Bowl 2027 ads for Nutella and Kinder Bueno as part of a $50 million sports marketing investment.
