From The Verge · Emma Roth · · 1m 10s
McDonald's is testing ads on drive-thru menus
The fast food chain is showing third-party brand ads on digital menu boards after customers order, opening a new revenue stream.
In brief
The fast food chain is showing third-party brand ads on digital menu boards after customers order, opening a new revenue stream. McDonald's is experimenting with advertising from other brands on drive-thru menu boards to boost revenue while US sales slow. Originally reported by The Verge.
McDonald's tests drive-thru ads
The chain is showing ads from other brands on digital menu boards at company-owned restaurants after customers place orders.
“Ads from other brands will show up on digital menu boards after customers place their orders.”
Limited pilot at select locations
The test is running at a limited number of company-owned McDonald's restaurants as part of an early exploration phase.
Post-purchase ads customers may want
McDonald's says the ads will show content that's helpful, relevant, or interesting to customers waiting for their food.
“ways to share post-purchase content that customers may find helpful, relevant, or interesting.”
New revenue stream amid slowing sales
Selling ads on menu boards could generate additional income for McDonald's as the company faces slowing sales in the United States.
AI assistant also in the works
McDonald's is also rolling out ArchIQ, an AI-powered ordering assistant that can take orders in English and Spanish and remember repeat customers.
The short version
McDonald's is experimenting with advertising from other brands on drive-thru menu boards to boost revenue while US sales slow.
