From Adweek · Mark Stenberg · · 1m
Global Citizen Partners with Influential for Creator Campaign
Global Citizen teams with Influential to reach younger audiences through creator activations at its festival.
In brief
Global Citizen teams with Influential to reach younger audiences through creator activations at its festival. Influential, a Publicis-owned influencer platform, partners with Global Citizen to engage younger audiences via creator activations at the festival. Originally reported by Adweek.
Global Citizen Finds New Reach
Global Citizen, known for its Central Park festival, partners with Influential to reach younger audiences that celebrities no longer reliably attract.
“The most powerful medium will be an individual being able to talk about things that otherwise would have been left for old school mediums.”
Influential's Creator Network
Influential, founded in 2013 and acquired by Publicis in 2024, now has 18 million creators in its opt in network.
Festival Creator Activations
Twenty creators including Ling and Lam will post at Global Citizen Festival, targeting school enrollment, smallholder farmers, and electricity access.
World Cup Test Run
Influential helped Global Citizen reach creators for the World Cup halftime show using Dhar Mann and Pubity.
Pro Bono Partnership
Influential works pro bono with Global Citizen, with no commercial arrangement discussed.
The main idea
Influential, a Publicis-owned influencer platform, partners with Global Citizen to engage younger audiences via creator activations at the festival.
