From Adweek · Christopher Cicchiello · · 50s
FTC Approves Publicis' $2.2 Billion LiveRamp Deal
FTC approves Publicis' $2.2 billion LiveRamp acquisition with neutrality conditions.
In brief
FTC approves Publicis' $2.2 billion LiveRamp acquisition with neutrality conditions. FTC approved Publicis' $2.2 billion acquisition of LiveRamp with five-year neutrality rules to ensure fair competition. Originally reported by Adweek.
FTC approves Publicis acquisition
The Federal Trade Commission approved Publicis Groupe's $2.2 billion acquisition of LiveRamp, clearing a key hurdle for the deal.
Five-year neutrality rules
Publicis must follow strict guidelines for five years to ensure competitors have neutral access to LiveRamp's products and services.
Firewalls and audits
Publicis must establish firewalls to block competitor data access and hire an independent auditor for six-monthly compliance checks.
Publicis' neutrality commitment
Publicis CEO Arthur Sadoun stated LiveRamp's neutrality and independence remain fundamental to its model under the new ownership.
The bottom line
FTC approved Publicis' $2.2 billion acquisition of LiveRamp with five-year neutrality rules to ensure fair competition.
