From Adweek · Mitchell Parton · · 40s
Amazon Lets Text Shopping Assistant
Amazon enables texting to its AI shopping agent with sponsored product ads.
In brief
Amazon enables texting to its AI shopping agent with sponsored product ads. Amazon allows customers to text its AI shopping assistant for product searches and purchases with sponsored ads. Originally reported by Adweek.
Amazon text shopping feature
Amazon gives customers texting to its AI shopping assistant for product searches and purchases.
Texting feature details
Texting available to small group of u.s. customers by invitation only with text message invites.
Amazon shopping assistant benefits
Alexa for shopping finds products, builds carts, makes purchases and provides delivery updates.
Sponsored product ads
Products marked as sponsored within alexa for shopping on amazon.com.
The key point
Amazon allows customers to text its AI shopping assistant for product searches and purchases with sponsored ads.
