From Adweek · Robert Klara · · 40s
2026 Midterm Ads Failing
Three out of four candidates behind the most egregious 2026 midterms ads lost their races.
In brief
Three out of four candidates behind the most egregious 2026 midterms ads lost their races. Three of four candidates behind the most egregious 2026 midterms ads lost their races. Originally reported by Adweek.
Egregious 2026 Ads
Three out of four candidates behind the most egregious 2026 midterms ads lost their races.
Amy Acton Wins
Democrat Amy Acton won by 7.9 points despite an attack ad from opponent Vivek Ramaswamy.
Cambridge Study
A 2014 Cambridge University study found little evidence that down and dirty ads work well.
Ramaswamy Ad Impact
Acton told CNN the ad that questioned her sexual abuse allegations crossed everyone’s boundaries.
The big picture
Three of four candidates behind the most egregious 2026 midterms ads lost their races.
