From Adweek · Andrea Michelson · · 1m
Ad Council PSA on Motherhood Struggles
New mothers' mental health challenges revealed in Ad Council's 'What’s Her Secret?' PSA.
In brief
New mothers' mental health challenges revealed in Ad Council's 'What’s Her Secret?' PSA. The Ad Council's PSA highlights postpartum depression affecting 20% of mothers, with 75% untreated, urging access to mental health resources. Originally reported by Adweek.
Early Motherhood Realities
A screaming baby, stretch marks, and crying in the shower are common early motherhood challenges kept secret.
Ad Council Launches PSA
The Ad Council released 'What’s Her Secret?' PSAs ahead of World Mental Health Day to prioritize maternal mental health.
Maternal Mental Health Crisis
At least one in five mothers report depression or anxiety symptoms postpartum, but 75% receive no treatment.
Life-Threatening Consequences
Suicide and overdose from mental health conditions cause 27.7 percent of pregnancy-related deaths in the US.
PSA Campaign Details
The Ad Council's campaign directs women to LoveYourMind.com/moms for expert-vetted maternal mental health resources.
Creator's Personal Experience
Bianca Guimaraes, Mischief USA's creative director, shared her postpartum depression struggles and hidden thoughts.
“Those were thoughts I didn’t feel like I could say out loud.”
The takeaway
The Ad Council's PSA highlights postpartum depression affecting 20% of mothers, with 75% untreated, urging access to mental health resources.
