From Adweek · Matt Barker · · 1m
Ads of the Week: 12 Campaigns That Caught Our Eye
Wet Ones, Asics, Verizon and others launch playful ads this week.
In brief
Wet Ones, Asics, Verizon and others launch playful ads this week. Twix, Asics and other brands release creative campaigns targeting specific audiences. Originally reported by Adweek.
Wet Ones Campaign
Wet Ones launched a campaign targeting hand hygiene with double-take optical tricks.
“Just for Hands”
Goodwipes Response
Goodwipes quickly countered Wet Ones with Times Square billboards and mobile trucks.
“Just for Butts”
Asics Campaign
Asics released a satirical nature documentary narrated by Sigourney Weaver for World Mental Health Day.
“Human Nature”
Verizon Campaign
Verizon featured Chris Briney in an '80s-90s inspired ad promoting daily rewards.
“Feel the Love”
Ikea Dating Game
Ikea launched a wardrobe-inspired dating show on YouTube with three singles.
“Storage is Sexy”
Twix Hallowmas
Twix released a 'Hallowmas 2026' campaign with Zombie Claus confusing holiday themes.
“Hallowmas 2026”
Sour Patch Kids
Sour Patch Kids launched a UK campaign showing destructive candy scenarios.
“Not as Sweet as They Look”
Southwest Airlines
Southwest Airlines promoted mid-flight device-free moments with a 'Meetings' campaign.
“Meetings”
The headline
Twix, Asics and other brands release creative campaigns targeting specific audiences.
