From Adweek · Bianca Brutus · · 1m 10s
Amex Turns Harry Styles Fandom Into Membership Perk
American Express partners with Harry Styles' global fanbase for exclusive concert and album access.
In brief
American Express partners with Harry Styles' global fanbase for exclusive concert and album access. American Express offers Harry Styles fans presale tickets, exclusive merch, and global sweepstakes to deepen fandom engagement. Originally reported by Adweek.
Amex Celebrates 175th Anniversary
American Express marked its 175th anniversary with a Brooklyn concert featuring Gracie Abrams.
Harry Styles Partnership
American Express has attached itself to nearly every part of Harry Styles' 'Together, Together' tour and album 'Kiss All The Time. Disco, Occasionally'.
Album Pop-Ups Span 16 Cities
The album pop-ups alone span 16 cities, including New York's East Village pop-up running alongside Styles' 30-show Madison Square Garden residency through November 1.
Gen Z and Millennials Engage
More than 70% of onsite engagement at Amex music-artist activations comes from Gen Z and millennials.
Fandom Connection Strategy
American Express gives fans ways to get closer to artists they love through presale tickets, exclusive merch, and album pop-ups.
Global Sweepstakes for Fans
Amex offers a global sweepstakes across 26 countries for eligible fans to win tickets and a trip to experience the tour with a loved one.
The headline
American Express offers Harry Styles fans presale tickets, exclusive merch, and global sweepstakes to deepen fandom engagement.
