From Adweek · Mitchell Parton · · 1m
Best Buy's Yellow Tag Campaign
Best Buy's holiday campaign uses its signature yellow tag to invite shoppers to open more than gifts.
In brief
Best Buy's holiday campaign uses its signature yellow tag to invite shoppers to open more than gifts. Best Buy's holiday campaign focuses on post-unwrapping experiences through its signature yellow tag. Originally reported by Adweek.
Campaign launch
Best Buy's holiday ad campaign focuses on post-unwrapping experiences like hobbies and family game nights.
Campaign focus
The campaign highlights products that help people start new hobbies or side hustles after holidays.
Brand strategy
Best Buy stripped down to blue and yellow colors to emphasize its signature yellow tag as a portal.
Creative partners
Best Buy worked with agencies rise and shine and partners and accenture song on the campaign.
Social content
Creators like dude perfect and marques brownlee will share gift ideas on tiktok, instagram, and youtube shorts.
Tiktok shop
Best Buy launched tiktok shop to let creators tag products without leaving the tiktok app.
What it means
Best Buy's holiday campaign focuses on post-unwrapping experiences through its signature yellow tag.
