From Adweek · Andrea Michelson · · 1m
BetterHelp Gives Women Permission to Rewrite Rules
BetterHelp launches mental health initiative empowering women to rewrite their own rules.
In brief
BetterHelp launches mental health initiative empowering women to rewrite their own rules. BetterHelp offers free therapy and a $100,000 fund for therapists to help women rewrite mental health rules. Originally reported by Adweek.
BetterHelp Launches Permission Project
BetterHelp introduces The Permission Project for women's mental health on World Mental Health Day.
“The project emerged from conversations with actress and podcaster Sophia Bush”
Free Therapy for Podcast Listeners
Podcast listeners get a free month of therapy through BetterHelp discount codes.
“When Bush approached BetterHelp about bringing mental health support to listeners of her podcast”
Therapist Fund for Women's Mental Health
BetterHelp provides $100,000 for ten therapists: five loan relief awards and five scholarships.
“The money will be made available to ten individuals via BetterHelp’s Therapist Impact Fund”
2026 State of Stigma Report
Women in their 30s report high anxiety, low energy, and trouble relaxing according to BetterHelp’s 2026 report.
“The platform’s 2026 State of Stigma Report found that depression and anxiety symptoms in women are on the rise”
Unwritten Rules for Women
Women face contradictory expectations like being ambitious but staying likable or asking for help without being a burden.
“Every rule comes with a ‘but’: Be ambitious, but stay likable. Ask for help, but don’t be a burden”
Rewrite Guide for Mental Health
BetterHelp offers narrative therapy tools to help women rewrite their mental health rules.
“Narrative therapy creates space to decide which of those stories still belong to us”
What to remember
BetterHelp offers free therapy and a $100,000 fund for therapists to help women rewrite mental health rules.
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