From Adweek · Ashley R. Cummings · · 50s
Brands Build Lasting Loyalty Through Holiday Shopping
Holiday shopping moments can create lasting brand loyalty when brands surprise consumers with thoughtful experiences.
In brief
Holiday shopping moments can create lasting brand loyalty when brands surprise consumers with thoughtful experiences. Brands can turn holiday shopping moments into lasting loyalty by creating joyful, unexpected experiences that continue beyond the season. Originally reported by Adweek.
Holiday Shopping Moments
Brands can surprise consumers with joyful experiences during holiday shopping to build lasting loyalty.
Target Example
Shoppers often leave Target with unexpected purchases and a $300 bill after a single visit.
Goodwipes Strategy
Goodwipes uses events like marathons to show up where bathrooms are less ideal with luxe packaging.
“For us, it’s understanding what those pain points are, and how can a booty wipe, as simple as that, provide a little bit of fun and joy?”
Hosting Challenges
Goodwipes helps hosts create better bathroom experiences for guests during holiday stress periods.
Long-Term Engagement
Brands should connect with consumers at inflection points like marathons and postpartum hospital bags beyond holidays.
Here's the gist
Brands can turn holiday shopping moments into lasting loyalty by creating joyful, unexpected experiences that continue beyond the season.
